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Wednesday, September 8, 2010
Social Media and Travel
This is an excellent article with lots of social media examples in the travel industry. The group working with the Early American Museum had a great meeting there yesterday that I hope will be repeated with the other group site visits.
http://www.usatoday.com/travel/news/2010-09-07-travelsocialmedia07_CV_N.htm?loc=interstitialskip
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great article with important information about how the tourism industry managers are using technology to reach their costumers.
ReplyDeleteit was only a matter of time before major travel and hospitality organizations took advantage of social networking. i personally would still most likely go to the company's site to purchase tickets or book rooms. however, creating a way to do that on facebook and twitter is a smart way to reach those people who always use those sites. it's a great way to advertise as well. if they add you as "friends" on facebook just for the deals, you will also have your ads and whatnot popping up on their newsfeeds everyday making them think about getting away more.
ReplyDeleteI also think it's great for the economy. It said that Southwest has three staff members solely devoted to answering questions on social networking sites. This means that perhaps there will be more jobs opening up (especially maybe for RST majors...) for people to work for these big companies via promotions on these sites.
ReplyDeleteI also think it is a great idea having people post their opinions and thoughts and as a result they could win a prize. Not only does this bring customers into the restaurant in hopes of them being loyal customers, but it also helps the customers feel like they are part on the company in a way. In another class we are talking about how if employees feel like their suggestions and thoughts are heard, they feel more connected to the company and more enthusiastic about the work they produce. It is similar here, where the woman who submitted and won the contest at the Ritz-Carlton might feel a stronger connection now to the company and will hopefully become a loyal customer.
Interesting! I might just get twitter! I would love to find cheap airfare. And tweeting for concierge advice sounds like a great idea.
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